Episode #2: Video for the Small Screen
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PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva.
0:00 Introduction
1:13 Distribution Mechanisms
2:11 Creative Opportunities
4:42 Media Opportunities
6:08 Measurement and Tracking
8:43 Advice for Getting Started
9:39 Production Considerations
10:31 Closing
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Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ] |