The Complex Brand

PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole.

0:00 Introduction
1:04 Defining Social Media
1:34 Social Media’s Value to B2B
2:41 Integrating Social Media
5:04 First Steps
6:48 Conclusion

Download Episode #1 [ pja-thecomplexbrand01.mp3 7m23s 6.8MB ]