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	<title>The Complex Brand</title>
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	<description>An open source discussion on the issues affecting the world of B2B advertising and marketing.</description>
	<pubDate>Wed, 12 Mar 2008 03:37:15 +0000</pubDate>
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		<copyright>&#xA9;PJA Advertising + Marketing </copyright>
		<managingEditor>support@agencypja.com (PJA Advertising + Marketing)</managingEditor>
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		<ttl>1440</ttl>
		<itunes:keywords>marketing, advertising, b2b, b2c</itunes:keywords>
		<itunes:subtitle>The Complex Brand</itunes:subtitle>
		<itunes:summary>An open source discussion on the issues affecting the world of B2B advertising and marketing.</itunes:summary>
		<itunes:author>PJA Advertising + Marketing</itunes:author>
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			<itunes:name>PJA Advertising + Marketing</itunes:name>
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		<title>Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing</title>
		<link>http://podcast.agencypja.com/?p=21</link>
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		<pubDate>Mon, 10 Mar 2008 23:51:00 +0000</pubDate>
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		<description><![CDATA[Aricept For Sale
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PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy.
0:00 Opening
0:25 Introduction
0:51 What is planning
2:17 Why clients should care about planning
2:52 Personas
4:20 Planning as a commodity?
4:46 Some surprising discoveries
5:58 Social media&#8217;s influence
7:12 [...]]]></description>
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		<title>Episode #2: Video for the Small Screen</title>
		<link>http://podcast.agencypja.com/?p=18</link>
		<comments>http://podcast.agencypja.com/?p=18#comments</comments>
		<pubDate>Mon, 25 Jun 2007 16:47:14 +0000</pubDate>
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		<title>Episode #1: Social Media</title>
		<link>http://podcast.agencypja.com/?p=14</link>
		<comments>http://podcast.agencypja.com/?p=14#comments</comments>
		<pubDate>Mon, 22 Jan 2007 17:00:18 +0000</pubDate>
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